You’ve probably heard a fair bit about affiliate marketing by now. Thousands of influencers and bloggers constantly promote their affiliate links on their websites and social media profiles. Many of them make a good income from promoting various products and receiving commissions from online sales. It seems easy, and yet it’s not quite that simple.
Thousands of websites and profiles are constantly vying for attention on the internet. Simply starting a blog or profile and hoping for the best isn’t nearly enough. You need to work hard to establish yourself as a trusted presence that consumers believe they can rely upon. You also need to offer something unique and make sure that the products you promote are dependable and worth the money your audience will be spending.
How does one begin your journey as an affiliate marketer? It’s still a relatively new profession, and there isn’t a sure-fire way beginner’s guide to affiliate marketing. Still, there are a few tips and tricks that have proven helpful to many other people who’ve embarked on successful affiliate marketing campaigns. We’ve made a list of six ways to start affiliate marketing.
1. Find Your Voice
What kind of content do you like creating? We all have multiple interests, but when it comes to creating a lucrative online presence, it needs to be focused on something specific. If you’re focused on cosmetics, for example, create content that appeals to that sort of interest. People don’t look to beauty gurus for tips on how to fix their plumbing, so publish posts on topics like the best lipstick shades for your complexion or how to craft a good smokey eye.
Apart from what you post about, you also need to decide on the way in which you post it. Are you going to use a more irreverent approach, or will you be formal, focussing on studies that back your point of view? These are all things you need to consider when starting out. People like getting to know the people they follow online in a way that feels consistent. If they don’t feel like your voice is coming through as clear and consistent, they won’t be able to relate to you. Always remember to keep your audience in mind and avoid alienating them.
2. Promote Good Quality
There’s no use in promoting products that are going to let your audience down. If someone buys something that doesn’t work, they’re going to associate that bad product with you, even though you never had anything to do with its manufacturing.
If you’re considering promoting a product, make sure you do a fair amount of research on it. Customer reviews are a good way of gauging how well a product works, so make a point of checking up on previous consumer experiences before you join an affiliation campaign.
As far as manufacturers are concerned, look them up as well. See how long they’ve been selling products and whether they’ve been involved in anything that might give you a reason to pause. If anything bothers you at all, try contacting the company and asking them about it. Also, see if you can find other affiliates to ask them about their experiences in working with the company.
3. Get the Keywords Right
A large amount of the people engaging with your content will reach you through search results. This is where it becomes important to play the keyword game right. Ask yourself which phrases people might enter into search bars when looking for the kind of content you post.
A quick way to check which keywords are associated with your content is by looking at what the Google search bar suggests when you type certain words in. For example, if you key in “protein bars,” what will follow in the suggestions? Another option would be to type a phrase like “best _ protein bars” and see what the suggestions for the missing word would be.
Once you’ve determined which phrases and words are best suited to your content, find creative ways to work them into your text. This way, you’ll start ranking higher on search results pages and drawing in larger audiences.
4. Go for the Niche
You can be forgiven for thinking that aiming for popular topics is the way to go, but that’s not necessarily the case. If you’re going to post about eyeshadow, for example, you’re going to find yourself up against thousands of other people doing the same thing. What makes yours the better website?
On the other hand, if you focus on eyeshadow that is environmentally friendly or gentle on sensitive skin, that puts you in a smaller category with fewer competitors. If you can amass a large following in a smaller genre, you’ll be able to carve out more success than if you were competing in a highly-saturated field with much more players.
Uniqueness is a large part of what makes a successful affiliate marketer. Consumers want to feel that they’re engaging with someone who offers something new that they won’t easily find elsewhere. Make sure you give them something to remember.
5. Decide on how to Get Your Traffic
The two main ways of pulling online traffic are either through paid online ads or organically. Each one has its pros and cons.
Organic traffic goes hand-in-hand with keyword research. With this approach, you need to follow certain strategies to draw in an audience through search results. Use the right keywords and create high-quality content that will pull in readers and keep them coming back.
Paid traffic has faster results than the organic approach. As the name suggests, you need to pay for ads that will put you at the top of search results pages. There are different pricing options available, allowing you to pick an option that fits your budget. Bear in mind that you’ll need to put in the same amount of effort with paid traffic as with any other option, perhaps even more, as you’ll need to prove that you earned your spot in the paid section.
6. Communicate with Your Audience
It’s true that you don’t necessarily need a website in order to be a successful affiliate. Social media and YouTube are great platforms for people who want to work as affiliates or influencers. You can reach millions of people by posting with the right hashtags and keywords.
At the same time, it helps to have a way of communicating with your audience outside of your content. Social media has seen an increasingly worrying hacking crisis over the last few years. You could find yourself locked out of all of your accounts with no way of regaining all your lost content.
This is why a mailing list is a good idea. Sending out a newsletter on a regular basis keeps your clients in the loop regarding anything new that’s happening, and it reminds them to keep looking at what you have to offer. These posts need to be eye-catching and encourage readers to continue coming back to your website.
You don’t need to make joining your email list a complex thing. Make use of simple pop-ups or dedicate a page to this purpose. You can also sweeten the deal by offering a discount code in exchange for joining your email list.
As you can see, the path toward success in becoming an affiliate isn’t a direct one. There are many ways in which you can find success and just as many ways in which you can make mistakes.
What matters most in affiliate marketing is consistency. You won’t get rich overnight, no matter how much other affiliates and influencers would have you believe that they did. You need to constantly and consistently be working on your marketing campaigns and producing new and exciting content in order to build a following. Remember that you are your only competition and what other people are doing doesn’t matter.
If you’re looking to join an affiliate program that won’t let you down, do yourself a favor and take a look at what NutriProfits has to offer. With a wide variety of cosmetics and meal replacement products on offer, you’ll have more than enough goodies to promote on your website at a good commission percentage. NutriProfits has the best affiliate program for beginners. Join them today and start reaping the benefits.