How to Use Video Content in Affiliate Marketing?
December 14, 2022

Whether we’re watching videos for entertainment or learning, we gather a ton of information when watching them. Motion pictures have been a prevalent method in the past; this method goes all the way back to movie theaters!

So, why not use videos for affiliate marketing? It’s a great way of gaining an audience and fun using our creativity. So, here’s how to use video content in affiliate marketing and the benefits of doing so.

What is Video Content Making and How to Use It with Affiliate Marketing

Video content is much like a TV show or a movie– something to make and upload for fun or to gain an audience. Some videos are made for fun, while others are meant to gain views.

When we use video content for affiliate marketing, we make videos as if they are subtle advertisements, like a product placement in a movie or TV show. We want to promote the product we’re supposed to advertise, but we don’t want to be too pushy.

There may not be a singular correct way of using content creation for affiliate marketing, but we have some tips and recommendations. Three helpful tips are creating a clear call to action (CTA), optimizing videos for search engines, and keeping video content short.

Besides those, we’ll also have to choose a niche, choose our affiliate program, make engaging videos that earn us clicks, and post consistently.

YouTube Affiliate Marketing

Since its launch in 2005, YouTube has become the most well-known website for video content and one of the most popular websites for content creation. On average, people are watching six billion hours of YouTube videos monthly. So, it’s no wonder there’s a place for affiliate marketing on YouTube.

That being said, is it any good? Well, considering that people, on average, watch six billion hours of videos on the platform and that 85% of internet users watch videos on their mobile devices monthly, the answer is yes. YouTube is a good place for affiliate marketing.

How does it work? YouTube is the second largest search engine on the planet (behind Google, which owns YouTube), so it’s natural for people to search for what they’re looking for there. That means there’s a chance of someone looking for a product, and that’s where our content creation comes in.

We can make video content like reviews or tutorials; the place where we can leave a link to what we’re promoting is the description. We can also redirect traffic to an affiliate landing page or direct others to an email sign-up form.

Affiliate marketing on YouTube is free, and the website lets us use affiliate links. Not only that, but YouTube is a social media platform where we can engage with other users and boost our exposure to the algorithm.

We’ll need a lot of subscribers and views to make good money from our ads. We can expect a monthly income of $1,000 to $15,000 per one million views depending on factors. However, by doing the same thing and adding an affiliate link, we can earn five dollars per sale and wind up with $50,000 a month!

Types of Videos That Can be Used in Affiliate Marketing

There are many different types of videos on the internet. Some are made for entertaining, while others are made for gaining views. In affiliate marketing, we use content creation to gain views. After all, how else are we supposed to sell our product?

Here are a few types of videos that can be used in affiliate marketing:

  • How-to videos: These videos can teach viewers how to use the product we’re selling to earn a sale.
  • Review videos: We can discuss the benefits of the product we’re selling so that others may buy it and enjoy it themselves.
  • Unboxing videos: These videos can show viewers what they can expect when buying a product.
  • Best-of videos: We can list our favorite products and give reasons why they’re good. That way, viewers can be influenced to try the products themselves.
  • Live videos: Live videos, or live streams, let us fully engage with our viewers by asking and getting answers in real-time.

How to Create Video Content?

Now that we’ve discussed what video content making is and the types of videos we can make, it’s time to learn how to create content for affiliate marketing.

The first step is to create a clear call to action (CTA). A call to action is how we draw attention to our links and earn clicks. CTAs are usually placed at the end of a video. Some ways we can use a call to action are:

  • Reminding viewers to subscribe to our channel
  • Suggesting participation in the comment section
  • Offering viewers a list of where to follow us on social media
  • Making affiliate links readily available and accessible to locate

The second step is to optimize the search engine. Optimizing our videos for the search engine is a surefire way of gaining traction and sales. Keywords are essential; we can use tools to see what keywords are trending and incorporate them into our videos.

We can also use transcripts to increase our search engine optimization (SEO). Transcripts can not only help out with keywords, but they can also be helpful for those with auditory processing issues.

The third step is to make our video content short. The human attention span is rapidly shortening, so we should spread our message as quickly as possible. The average length for many popular videos is a little under four-and-a-half minutes. So, to succeed, we’ll have to make our videos around that length or shorter.

Besides those three steps, it also helps to choose a niche. If we want to review food products, we’ll need to focus our content on food-related topics. If we’re trying to sell clothes, we’ll have to focus on fashion and beauty.

How do we make our videos stand out? We should watch some videos within our niche and see what they all have in common. Then, we’ll put our own little spin on the formula.

The final and most crucial step is to post consistently. Content creation is a vast market; when we post consistently, we’re more likely to gain an audience.

  • Benefits Video Content Marketing Gives for Affiliates
  • Increased SEO rankings
  • Audience engagement
  • Loyal and massive audience
  • Faster results
  • The most popular form of affiliate marketing
  • Fun to do


Whether we’re watching videos for entertainment or learning, we gather a ton of information when watching them. So, why not make videos for affiliate marketing? We can make a killing with content creation for affiliate marketing by following a few simple steps.

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