The affiliate product review is an incredibly valuable resource for bloggers, readers, and marketers. These in-depth articles can help educate readers while also offering a natural opportunity for marketers to prove that they know the industry without coming off like they’re trying to sell you something.
Are you trying to learn how to write affiliate product reviews that will catch people’s attention? If so, you’re in the right place. We’ve put together a list of tips to keep in mind while composing your product reviews.
Build Trust With Readers
Establishing a rapport with your readers is critical regardless of what audience you’re trying to reach. If your audience doesn’t believe you know what you’re talking about, then what reason do they have to pay attention to what you tell them? None.
Consequently, if you’re going to persuade your audience that they should, say, check out a certain product, you first need to convince them that your word carries weight. There are many ways to do that, ranging from the subtle (tone is critical) to the patently obvious.
For example, when writing a product review, it’s essential to include some proof that you really do have experience using the product in question. On a similar note, don’t try to deceive readers into thinking you’ve used a product if you haven’t. Keep in mind that honesty builds trust—and without your audience’s trust, you aren’t going to get anywhere.
Solve the Problem
At the most basic level, every product is sold because people either want or need it. Why would people want or need your product? If you approach your review by first outlining the problem your product is intended to solve, you’ll often have a better chance of catching people’s attention.
This is partly because it offers you an opportunity to empathize with your readers, which helps build up that rapport with your audience. However, this approach also allows you to make a case as to why your product matters.
At the same time, this tactic also serves to remind readers of just how annoying the problem is in the first place. Once you’ve established the problem, you can then naturally move on to discussing the solution—also known as the product you’re reviewing.
Explore the Pros and Cons
When trying to persuade someone to check out your product, your first instinct might be to pile as much praise onto your product as possible. However, that’s probably not what you should actually do.
Remember what we said earlier about the importance of honesty and trust? It applies here too. Your audience already knows that your product isn’t perfect. No product is. So, if you only talk about the good things, your readers are naturally going to wonder what you’re not telling them.
On the other hand, if you discuss both the pros and the cons, your product review will seem much more balanced. You don’t need to spend a ton of time talking about the negatives, but acknowledging that they exist will persuade people that it means something when you talk about the positives.
Know Your Audience
Who exactly are you trying to sell this product to? Ideally, you should have an answer to that question before you even touch a keyboard or pick up a pencil. The better you know and understand your audience, the better you can target your articles toward them.
Practically speaking, this means that you want to know as much about your readers as possible. Knowing that your product would most appeal to animal lovers, for example, is a good place to start. However, that’s not necessarily where you want your understanding of the target audience to end.
You’ll also want to be familiar with factors like your audience’s age, social status, purchasing behaviors, and gender. After all, writing a review for a product meant for a teenage girl requires a different approach than if you’re writing about a product that would interest a guy in his forties.
Emphasize Unique Selling Points
No matter what the product you’re writing a review for actually is, it’s pretty much guaranteed that it won’t be the only product of its kind. For instance, let’s say you’re writing a review of a new vacuum.
There are a lot of companies that sell vacuums and a lot of different vacuums your audience can buy. What makes the one you’re writing about so special? Why is this the vacuum your readers should pay attention to?
Answering these questions is an essential part of the review-writing process. To convince your readers that your particular vacuum is the one to pay attention to, you can’t stop at emphasizing its strong points.
You need to take it a step further and highlight the unique traits that set your vacuum apart. Every product has something that makes it stand out if you look at it the right way. All you have to do is figure out what is unique to your specific product—and then make sure you mention it in the review.
Encourage a Conversation
The benefits of building up a core of regular readers who already trust your reviews to be accurate and useful shouldn’t be underestimated. Creating such a community will not only assist in increasing user engagement but will also help you extend your reach further.
The combination of the improved reach and the boost to user engagement should help you sell more products. To do this, we suggest that you encourage your readers to rate your reviews, particularly if they end up buying the product.
You can even ask your readers to share your reviews with their contacts on social media. As an added bonus, it will help you increase the number of visitors to the site.
Know Your Stuff
People are going to respect your opinions on any given product if you come to the table with some background knowledge. That means that you may get a better response from your audience if you do a little bit of supplemental research.
After all, a little research can go a long way towards making you sound like you know what you’re talking about. If nothing else, it’s a good way to prove to your audience that you care enough about the review to do some digging.
What that research actually looks like can vary dramatically. You might contact the manufacturer to clear up a question, do a bit of research into the product’s history, or even read other reviews of the product.
Conclude With a Summary
When you’re ready to wrap up your product review, we advise concluding with a quick summary. This summary doesn’t need to be too extensive, but it should include the most important points you’ve made regarding the product you’re reviewing.
Additionally, this can be a good spot to work in a CTA (call to action), which should serve to give your click-through rate a boost. Try to be as engaging and friendly as you can–it will help strengthen your relationship with the reader.
Writing effective product reviews can be tricky, but it’s not anywhere close to impossible. These tips might not be enough to turn you into a master overnight, but they are still worth keeping in mind. Regardless of whether you’re an experienced writer looking to improve your skills or just starting out, there’s always something to learn.
If you want to start earning on product reviews, consider joining the NutriProfits affiliate program to try it out today.